The Psychology Of Owning An SUV

Why do most people are attracted to the idea of owning an SUV or sports utility vehicle?  Practicality and functionality are definitely in the list of reasons why.  SUVs are huge, spacious (can accommodate up to 7 passengers), have high ground clearance, and have a comparatively attractive price.


For some, owning a car is just a means so they can move around luxuriously and in comfort.  But not for others, who has some more complicated issues in mind.   Owning SUV gives a sense of power, fulfilled desire, creating nostalgic feelings (memories), disabling anxiety, and inexpressible pleasure.



As the head of the family, SUVs is often considered the most practical choice.  SUVs can be your workhorse and at the same time your lifestyle vehicle.  It can very well deal with the rough terrains when you go on a trip with your family and friends.


Feeling Superior

Driving an SUV gives the driver a feeling of dominance and superiority over other vehicles.   The height gives him the sense like he’s looking down on other people who are driving around him.


Sex Drive

According to Bloomberg, more women nowadays are purchasing SUVs than men.  And most of these women are single women with bigger income and a higher level of education.  Their decision to choose SUVs over other types of cars is their own decision and is not influenced by anyone else (whether it’s their men).  SUVs have that effect of masculinizing them.


SUV trend nowadays is no longer just a male thing.


Safety Concern

Passengers of SUVs feel safer.   Riding a bigger size vehicle affected their perception of safety than being in a standard car.  Their notion is that the large size vehicle can protect them in case of an accident.


In the Philippines where flooding is a common occurrence, people think that owning an SUV instead of other types of cars is the practical choice.  Its height gives passengers a sense of safety, especially during the stormy seasons where flooding is worse, and the wind blows strong.


Price Matters

Practicality comes with the price.   The cost of SUV influences the final purchase decision and narrows down the selection.   Much of the buyers who are considering multiple brands tend to end up purchasing SUVs.


In 2017, SUVs seemed to have dominated the passenger car market all around the world.  Still going crazy about SUVs, it looks as though consumers are not affected much by the reported fatalities involving this type of vehicle.  Visibility problems, rollovers, safety issues, false advertisement, amount of fuel consumed, pollution, the disadvantage of its being too big to drive in the busy city streets, may have affected the sales for a moment, (but according to dealers very little if there is).


For most consumers, an ideal purchase is owning an SUV.  There are just so many positive things they see in SUVs that they come to like it so much.


For most consumers, when talking of safety concerns, they think it lies in the hands of who’s on the wheel.  The ability to learn how SUVs are used and driven.  Respect on the road, awareness, and mindfulness regarding the traffic rules, ground clearance, changing situations is essential for safety not just the type of car.  You can’t always blame others when something happens.  As a driver, you are held responsible.


The mindset that you are not always in control is correct.   It’s true that accidents happen, and no one would want it to.  But most of the reasons for collision on the road should have been avoided if the driver has been responsible enough.  Drunk driving, not wearing seatbelts, driver’s age, experience, and mental status are still the major causes of fatalities on the road.


The psychology of feeling too secured, too dominating often puts the driver and his passenger at higher risk.  We tend to become more careful when there’s a percentage of feeling unsafe because that’s when we become more vigilant and cautious.

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